Ready To Melt with Anant Rangaswami
Articles in Ready To Melt with Anant Rangaswami
April 12, 2018
Media:
Ready To Melt: Podcast Episode 16
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
April 12, 2018
Advertising:Videos
Ready To Melt | Episode 15
Why the advertising film campaign for PhonePe works. And why it doesn't.
March 5, 2018
Advertising:
Ready To Melt: Podcast Episode 13
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 24, 2018
Advertising:
Ready To Melt: Podcast Episode 12
Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.
January 8, 2018
Advertising:
Ready To Melt with Anant Rangaswami | Podcast Episode 11
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 10
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
Advertising:
Ready To Melt with Anant Rangaswami: Podcast Episode 09
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 08
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.