Retail
Articles in Retail
July 24, 2021
July 24, 2021
Marketing:
Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)
"Our biggest competition is actually the Mutual Fund industry."
August 12, 2020
August 12, 2020
Research:
Melt TV | Episode 78 | Sushmita Balasubramaniam
"Retailers need to be where their shoppers are present."
September 14, 2017
September 14, 2017
Marketing:
Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
August 7, 2017
August 7, 2017
Advertising:
Impact Of GST On Advertising Budgets
The levy of GST will have diverse impacts across sectors, and this could impact their ability to spend on advertising. We have attempted to list down, in this article, the impact of GST on the advertising budgets on some trades and subsequently a broad impact on the key economic sectors.