September 4, 2021
September 4, 2021
Marketing:
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
August 28, 2021
August 28, 2021
Marketing:
"All our decisions are driven by our core values."
January 30, 2021
January 30, 2021
Marketing:
From lessons in leadership, to marketing, media and communication tips and much more.
April 29, 2020
April 29, 2020
Opinion:
Planning for chaos in a fast changing world.
April 18, 2020
April 18, 2020
Marketing:
How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.
August 6, 2019
August 6, 2019
Marketing:
RS Sodhi on the secret sauce that fuels Amul.
November 14, 2017
November 14, 2017
Marketing:
RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.
July 26, 2017
July 26, 2017
Marketing:
The $4.1 billion dollar organization is not situated in Mumbai or New Delhi, but tucked away in Anand in Gujarat, about 45 minutes from Baroda. The organization is the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), India’s largest food product marketing organization, hawking a slew of brands in an astonishing 450 stock-keeping units. Considering the size, GCMMF is extraordinary nimble, having built a capability to launch new products within 60-90 days of conceptualization. 85% percent of their revenue is spent on their most critical raw material, milk. Advertising, the second largest cost head, is a mere 1% of their revenue. How does Amul achieve these metrics?
