June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
October 15, 2022
October 15, 2022
Marketing:
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
July 2, 2022
July 2, 2022
Advertising:
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
May 13, 2022
May 13, 2022
Marketing:
"Our customer today is getting younger and younger."
February 16, 2022
February 16, 2022
News:
In global news, Facebook has announced that its ‘news feed’ will now be known as just the ‘feed’.
February 11, 2022
February 11, 2022
Marketing:
Marketing to a Gen Z audience using QR codes, the art of casting and more.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
September 13, 2021
September 13, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Disney+Hotstar, Titan, UberEats.
March 26, 2019
March 26, 2019
Marketing:
This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.
