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October 10, 2022
News:
Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE
Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.
August 29, 2022
News:
Melt Update | 29 August | Meta and Jio launch shopping experience on WhatsApp and MORE
Meanwhile, GroupM India joins hands with ShareChat.
February 10, 2022
News:
Melt Update | 10 Feb | ShareChat to Acquire MX TakaTak in $700 million Cash-and-Stock Deal & MORE
With this acquisition, ShareChat's parent will now have two short-video apps in its portfolio.
January 18, 2022
News:
Melt Update | 18 Jan | Meta Appoints Meghna Apparao as Director, E-commerce, India & MORE
In global news, Snap has appointed Gareth Leeding as Head of Creative Strategy, APAC.
August 10, 2021
News:
Melt Update |10 Aug | Netflix India Appoints Srivats TS as the Vice President, Marketing & MORE
Meanwhile, Cinépolis has launched a new CPC model for cinemas.
June 15, 2021
News:
Melt Update | 15 June | Netflix Launches Online Store & MORE
Meanwhile, Snapchat will now allow brands to post unique content on the platform.
September 10, 2020
News:
Melt Update | 10 Sep | Subhash Kamath Elected As ASCI Chairman & MORE
Meanwhile, L&K Saatchi & Saatchi has announced a new addition to its planning function and has roped in Disha Pinge as Vice President.
August 26, 2020
News:
Melt Update | 26 Aug | Godrej Consumer Products To Drop The Word “Fair” From Its Soap Range & MORE
In the digital space, Facebook is set to roll out 'Facebook News' in india.
January 9, 2020
News:
Melt In A Minute | Wunderman Thompson South Asia Bags Creative Mandate For AirAsia, John Lewis’ MD, Paula Nickolds To Step Down & MORE
In other news, Prerna Mehrotra replaces Audrey Kuah as DAN’s Executive Director, media group, APAC.