October 13, 2020
October 13, 2020
Advertising:
In the present instance, Tanishq has buckled to the pressure from the weakest enemy – the noise on social media, says Anant Rangaswami.
August 1, 2019
August 1, 2019
Opinion:
When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.
March 26, 2019
March 26, 2019
Marketing:
This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.
March 25, 2019
March 25, 2019
Marketing:
Brands have started running influencer campaigns on TikTok as the social media app continues to grow rapidly with new advertising options.
March 18, 2019
March 18, 2019
Media:
Social Media Benchmarking VS Content Intelligence
December 6, 2017
December 6, 2017
Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
December 1, 2017
December 1, 2017
Marketing:
Is this a case study for real time marketing?
August 7, 2017
August 7, 2017
Research:
Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.
August 7, 2017
August 7, 2017
Research:
A celebrity, signed for a fee and for a period of time to endorse a brand, has the responsibility to do what is right for that brand.
