July 5, 2024
July 5, 2024
Research:
All ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.
October 21, 2023
October 21, 2023
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
July 23, 2022
July 23, 2022
Marketing:
"L'Oreal is shaping the future of beauty with a combination of science, technology and creativity."
July 31, 2021
July 31, 2021
Research:
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
