Strategy

Articles in Strategy

Marketing:

Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!

"Strategy is about increasing your competitiveness."

Marketing:

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Research:

QSR Chains And The Social Media Landscape

Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.

Advertising:

Toilet Rolls – How Do We Impress Our Audience?

Toilet paper brands, which essentially have very few marketable qualities, are nailing their social media strategies. This just goes to show that no matter how mundane the product is, with the right strategy and content, any brand can find and impress an audience on social media.