January 5, 2024
January 5, 2024
Marketing:
"The market does not reward you for hope. It rewards you for real numbers. And so, the language of marketers needs to change."
January 5, 2024
January 5, 2024
Marketing:
"2023 has been an average year for India's consumption story."
January 5, 2024
January 5, 2024
Marketing:
"Customer delight is the biggest factor that encourages repeats and loyalty from the customer."
December 2, 2023
December 2, 2023
Marketing:
"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."
November 24, 2023
November 24, 2023
Marketing:
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
November 17, 2023
November 17, 2023
Marketing:
"Indian consumers have the appetite to buy premium tech, and also the inclination to understand it."
November 10, 2023
November 10, 2023
Marketing:
"The product is the best exemplification of the brand."
November 4, 2023
November 4, 2023
Marketing:
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
October 13, 2023
October 13, 2023
Marketing:
"Today, luxury needs transparent and uniform pricing. It helps build customer loyalty and trust."
