Suresh Venkat
Articles in Suresh Venkat
May 20, 2023
Marketing:
Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!
"Brand Pepsi is about capturing the spirit of youth in a bottle."
May 13, 2023
Marketing:
Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’
"Always focus on your brand, product and USP. Technology is just an enabler."
May 6, 2023
Advertising:
Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign
"Being a force for good definitely translates to growth."
April 29, 2023
Media:
Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India
"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."
April 21, 2023
Marketing:
Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More
"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."
April 14, 2023
Marketing:
Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
"You unlock magic when distribution, sales and marketing actually work together."
April 8, 2023
Marketing:
Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance
"India remains an under-penetrated market for life insurance."
March 31, 2023
Marketing:
Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!
"This whole marketing model of big summer campaigns is gone."
March 25, 2023
Marketing:
Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!
"No matter the choice, we will always put customer convenience as our first objective."
March 18, 2023
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."