Suresh Venkat

Articles in Suresh Venkat

Marketing:

Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!

"Brand Pepsi is about capturing the spirit of youth in a bottle."

Marketing:

Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

"Always focus on your brand, product and USP. Technology is just an enabler."

Advertising:

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Marketing:

Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."

Marketing:

Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

"You unlock magic when distribution, sales and marketing actually work together."

Marketing:

Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance

"India remains an under-penetrated market for life insurance."

Marketing:

Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

"This whole marketing model of big summer campaigns is gone."

Marketing:

Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!

"No matter the choice, we will always put customer convenience as our first objective."

Marketing:

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."