July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
July 31, 2021
July 31, 2021
Research:
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
March 22, 2021
March 22, 2021
Advertising:
Ritwika Gupta reviews ads by Surf Excel, Tata Sky and Britannia Little Hearts.
April 27, 2020
April 27, 2020
Advertising:
A look at our selection of ads for this week's creative picks.
April 20, 2020
April 20, 2020
Advertising:
This week, Ritwika Gupta reviews ads by Vodafone, Surf Excel and a public service announcement by the Government of India.
March 11, 2019
March 11, 2019
Advertising:
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
December 1, 2017
December 1, 2017
Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 15, 2017
November 15, 2017
Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
