Television
Articles in Television
August 3, 2021
Media:
Melt | Peter Mukerjea on ‘Star Struck’ & more
"The Indian media industry needs better talent."
October 20, 2020
Research:
Lessons From Paneer: Quality Of News Channels
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
January 28, 2019
Media:
Melt TV | Episode 15 | Punit Goenka
"If you're not relevant to the customer, you're not relevant to the market."
May 7, 2018
Research:
12 Things You Didn’t Know You Could Do With BARC Data
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!
January 11, 2018
Research:
Millenials Will Erode TV Viewing As They Age
The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.
November 27, 2017
Media:
Zee Turns 25, Gets Future Proof
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 21, 2017
Media:
There’s An Acute Shortage Of TV Inventory, Not A Glut
How valuable is your inventory? Anant Rangaswami answers.