August 12, 2019

Media:

Zee Melt 2019 | Is print relevant at all?

What can a brand do with the print medium?

August 12, 2019

Media:

Zee Melt 2019 | Toothpaste, TV, Tea.

Solid research and discussion on the Indian consumer.

August 12, 2019

Advertising:

Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.

Hint: It's about the Amul Topicals.

August 12, 2019

Media:

Zee Melt 2019 | Television, content & the brave young world.

Myleeta Aga on what's new in Television content.

August 12, 2019

Advertising:

Zee Melt 2019 | The world of badvertising – Ad fraud and brand safety session

How can you prevent ad fraud? Answers from this panel discussion at Zee MELT 2019.

August 11, 2019

Advertising:

Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

August 11, 2019

Media:

Zee Melt 2019 | Where’s the money?

August 11, 2019

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.