June 10, 2023
June 10, 2023
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
March 31, 2023
March 31, 2023
Marketing:
"This whole marketing model of big summer campaigns is gone."
June 25, 2022
June 25, 2022
Advertising:
Elephants, Lions, and more!
September 3, 2021
September 3, 2021
News:
Meanwhile, Siddhesh Maldikar has joined Zee TV as Director-Marketing.
July 17, 2021
July 17, 2021
Marketing:
Repositioning brand Thums Up and making the most of an Olympic opportunity.
July 14, 2021
July 14, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.
July 6, 2021
July 6, 2021
News:
Meanwhile, Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia.
January 8, 2021
January 8, 2021
Advertising:
Ritwika Gupta reviews ads by Johnnie Walker, Treeview, Coca-Cola, Thums Up and Pepsi.
May 14, 2019
May 14, 2019
Advertising:
Ritwika Gupta reviews ads by Voltas AC, St Gobain and Thums Up this week.
December 21, 2017
December 21, 2017
Advertising:
How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?
