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News:

Melt Update | 19 Mar | Vodafone Idea Launches Digital Payment Service & MORE

In other news, TikTok has announced to make it mandatory for users to see personalised ads from 15 April 2021.

News:

Melt Update | 8 Mar | Google To Invest $1 Million to Help Undeserved Women in India & MORE

In the e-commerce space, Twitter is testing a new way to display tweets that link out to e-commerce product pages.

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Melt Update | 17 Feb | Nestle India Reports Growth in Online Sales & MORE

In the digital space, Twitter is testing voice messages in direct messages (DMs) in India.

News:

Melt Update | 8 Feb | ICC Announces Byju’s as a Global Partner till 2023 & MORE

Meanwhile, Mahima Kaul has resigned from her post as the Head, Public Policy & Government Partnerships, India, Twitter.

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Melt Update | 27 Jan | Twitter Acquires Revue, RIL Rebrands Sports & Lifestyle Business To ‘RISE Worldwide’ & MORE

Meanwhile, FMCG major CavinKare has launched a series of fruit-based carbonated drinks.

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Melt Update | 2nd Nov | Kent RO Withdraws Ads Claiming Protection From Covid & MORE

In other news, Twitter India has launched ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content.

News:

Melt Update |30 Oct | Google, Amazon, Facebook, Twitter Post Strong Revenue as Ad Sales Pick Up & MORE

Meanwhile, Havas Group India has elevated Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect.

News:

Melt Update | 13 Oct | Tanishq Jewellery Withdraws Ad Amid Social Media Controversy & MORE

Meanwhile, Twitter has appointed Lauren Myers-Cavanagh as its new head of policy communications for APAC.

News:

Melt Update | 20 Aug | Twitter Launches New Transparency Centre & MORE

Meanwhile, Publicis Media has appointed Mimi Deb to lead its unit, platformGSK.