July 10, 2019
July 10, 2019
News:
From Twitter addressing hateful language in its new policy to the resignation of Ashok Venkatramani, MD, Zee Media, here are the top stories of the day:
June 13, 2019
June 13, 2019
News:
From Sir Martin Sorrell's S4 Capital hiring ex-WPP execs to Twitter launching its first marketing campaign for India, here are today's top news
September 15, 2018
September 15, 2018
Marketing:
On this episode, Ritwika Gupta reviews marketing campaigns by Foodpanda, KFC and a hilarious twitter conversation among the top telecom service providers of the country.
December 6, 2017
December 6, 2017
Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
December 1, 2017
December 1, 2017
Marketing:
Is this a case study for real time marketing?
October 31, 2017
October 31, 2017
Media:
What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.
September 27, 2017
September 27, 2017
Marketing:
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
September 12, 2017
September 12, 2017
Media:
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
August 7, 2017
August 7, 2017
Research:
Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found:
