April 10, 2018
April 10, 2018
Advertising:
Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb
March 8, 2018
March 8, 2018
Advertising:
The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers
March 7, 2018
March 7, 2018
Advertising:
It’s a celebration of different women and their choices
February 11, 2018
February 11, 2018
Research:
The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...
December 13, 2017
December 13, 2017
Advertising:
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
August 8, 2017
August 8, 2017
Marketing:
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.
August 7, 2017
August 7, 2017
Marketing:
Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.
August 5, 2017
August 5, 2017
Marketing:
Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.
August 4, 2017
August 4, 2017
Research:
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.
