Vi
Articles in Vi
October 10, 2022
News:
Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE
Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.
December 13, 2021
News:
Melt Update | 13 Dec | Meta Announces New Rules for Ads in India & MORE
Meanwhile, Vi has launched its music offering on the Vi App in association with Hungama Music.
November 13, 2021
Advertising:
Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads
The big theme this year was a message to support local retailers and small businesses.
March 10, 2021
News:
Melt Update | 10 Mar | Disney+ Hotstar signs 10 sponsors for IPL 2021 & MORE
In other news, Vi has partnered with Disney+ Hotstar to provide a year of free content to its users.
February 22, 2021
News:
Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos
Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.
January 5, 2021
News:
Melt Update | 5 Jan | Google Cloud Elevates Karan Bajwa as APAC Leader & MORE
In other news, Telecom operator Vi (formerly known as Vodafone Idea) has inked a strategic partnership with story publishing platform, Firework.