April 12, 2018
April 12, 2018
Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
September 14, 2017
September 14, 2017
Media:
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
September 14, 2017
September 14, 2017
Research:
What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.
September 14, 2017
September 14, 2017
Marketing:
In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.
September 13, 2017
September 13, 2017
Marketing:
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 12, 2017
September 12, 2017
Marketing:
Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.
