December 26, 2018
December 26, 2018
Marketing:
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 18, 2018
December 18, 2018
Marketing:
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
December 12, 2018
December 12, 2018
Research:
"Only 5% of BARC's data and services are being used by the marketer."
November 20, 2018
November 20, 2018
Marketing:
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 5, 2018
November 5, 2018
Marketing:
Just a buzzword? Or can Blockchain help make marketing more effective?
October 29, 2018
October 29, 2018
Advertising:
John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.
October 23, 2018
October 23, 2018
Marketing:Videos
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
November 23, 2017
November 23, 2017
Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 14, 2017
November 14, 2017
Marketing:
RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.
