Wavemaker

Articles in Wavemaker

Media:

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

"Marketers need to build a cohesive experience across all digital touchpoints."

News:

Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE

Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.

News:

Melt Update | 2 Feb | Amitabh Sreedharan Joins L&K Saatchi & Saatchi as VP & MORE

In other news, Srinivas Rao has stepped down as National Director - Buying at Mediacom after a stint of over 5 years.

News:

Melt Update | 14 Jan | Britannia Industries Appoints Amit Doshi as CMO & MORE

In global news, Wavemaker UK has hired former Lucky Generals chief executive Katie Lee as its chief growth officer.

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

News:

Melt Update | 8 Oct | IAA India Chapter Announces New Members of Managing Committee & MORE

In other news, Wavemaker has hired Kathryn Spaeth as global chief transformation officer.

News:

Melt Update | 6 Oct | Wavemaker Secures Deal with Amazon Advertising & MORE

In other news, Google has launched Google News Initiative Advertising Lab programme in India to support small and medium-sized news publishers producing original news for local and regional communities.

News:

Melt Update | 23 Sep | Wavemaker Appoints Global Investment and HR Chiefs & MORE

Meanwhile, Yum! Brands has promoted Sabir Sami to CEO of KFC.

News:

Melt Update | 23 Dec | NBA and Dream11 Extend Partnership & MORE:

In global news, Wavemaker has been appointed as the global media agency of record for ViacomCBS Networks International.