Zee Melt
Articles in Zee Melt
August 8, 2019
Advertising:
Zee MELT 2019 | Simple is art, complicated is stupid.
Dave Trott is all about creativity, and simplicity.
August 6, 2019
Marketing:
Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India
RS Sodhi on the secret sauce that fuels Amul.
June 14, 2019
Marketing:
Melt | Wiemer Snijders | Author, Eat Your Greens
“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”
June 13, 2019
Marketing:
Melt | Samuel Scott | Columnist, The Drum
"Privacy needs to be brands' number one concern"
June 4, 2019
Advertising:
Can You Spot All The Ads In This Painting?
Spot all the ads in this painting!
May 4, 2018
Marketing:
Kyoorius And MELT: Listen, Listen, Listen
Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.
April 12, 2018
Marketing:
“We Need To Evolve The Categories, And We Need To Educate The Consumer”
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
September 14, 2017
Marketing:
Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
Advertising:
Dave Christison on “The Viral Experiment” at #ZeeMelt 2017
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
Advertising:Videos
Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.