September 14, 2017
September 14, 2017
Media:
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
September 14, 2017
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 14, 2017
September 14, 2017
Media:
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
September 14, 2017
September 14, 2017
Media:
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
September 14, 2017
September 14, 2017
Research:
For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.
September 14, 2017
September 14, 2017
Advertising:
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
