Zee Melt
Articles in Zee Melt
September 14, 2017
Advertising:Videos
Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017
Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.
September 14, 2017
Media:
Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017
Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.
September 14, 2017
Media:
Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017
Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.
September 14, 2017
Advertising:Videos
Emma Chiu on “Innovation & The Future Agency” at #ZeeMelt 2017
What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.
September 14, 2017
Research:
Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017
What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.
September 14, 2017
Marketing:
Samir Patil on “Owning The Conversation” at #ZeeMelt 2017
In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.
September 14, 2017
Advertising:Videos
A Fireside Chat with Sonal Dabral at #ZeeMelt 2017
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
September 14, 2017
Marketing:
Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017
Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.
September 13, 2017
Marketing:
Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017
With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.
September 13, 2017
Media:
Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.