September 13, 2017
September 13, 2017
Media:
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
September 13, 2017
Marketing:
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.
September 13, 2017
September 13, 2017
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
September 13, 2017
September 13, 2017
Media:
How do you build a content partnership that works for both the publisher and the brand? David Weeks explains all in this session, where he talks about The Week's association with Rolex.
September 13, 2017
September 13, 2017
Advertising:Videos
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
September 13, 2017
September 13, 2017
Media:
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 13, 2017
September 13, 2017
Marketing:
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 13, 2017
September 13, 2017
Marketing:
How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.
September 12, 2017
September 12, 2017
Advertising:Videos
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
September 12, 2017
Research:
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
