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News:

Melt In A Minute | Havas Group Makes Its Third Acquisition Of The Year & More

From Havas Group making its third acquisition in India to Facebook to advertise during Super Bowl for the first time, a look at today's headlines

News:

Melt In A Minute | Subhash Chandra Steps Down As Chairman of ZEEL, Twitter Global VP, Kay Madati, Quits & MORE

From Subhash Chandra stepping down as chairman of ZEEL to Twitter Global VP, Kay Madati, quitting, here are the top news of the day:

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.

Advertising:

Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?

Research:

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Why regional languages are the future for every brand in India.