At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News
1. ICC Announces Byju’s as a Global Partner till 2023
The International Cricket Council (ICC) has announced Byju’s as their global partner from 2021 to 2023. The three-year agreement will see Byju’s partner all ICC events over the period, including the forthcoming ICC Men’s T20 World Cup in India and the ICC Women’s Cricket World Cup in New Zealand. As per The Economic Times, Byju’s will also work closely with ICC to deepen engagement with fans through the creation of innovative campaigns.
2. Mahima Kaul Quits Twitter
Mahima Kaul has resigned from her post as the Head, Public Policy & Government Partnerships, India, Twitter, as reported by exchange4media. Kaul had put down her papers in January and will continue to work with the company till March to help with the smooth transitioning. She is parting ways after spending more than 5 years with the company to “take some time off”.
3. Deepak Jacob Resigns from The Walt Disney Company
Deepak Jacob, Chief Regional Counsel, Direct-to-Consumer & International – India, ME & SEA, The Walt Disney Company, has called it quits. Jacob is currently serving his notice period and will be with the company till mid-May. According to exchange4media, he will be moving to the fast-growing tech and start-up space.
4. Tilt Brand Solutions Appoints Mandar Gore as Senior Director – Strategy
Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. As per campaign India, Gore moves from Sideways Consulting where he was lead strategy consultant. He will report to Paul Dueman, chief strategy officer, Tilt.
5. Astral Appoints The Womb as Strategic Advisor & Creative Partner
Astral has on-boarded The Womb as its strategic advisor and creative partner, as noted by exchange4media. The Womb’s mandate is to help grow Astral brands and businesses in both piping and adhesive categories. Astral has also unveiled its new campaign featuring Ranveer Singh, conceptualized by The Womb.
