At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Today’s Top News

1. Twitter’s Ad Revenues Exceed $1bn

Twitter’s advertising revenue for the fourth quarter of its financial crossed a billion dollars to hit $1.15 billion or a 30% year over increase, as total ad engagements increased 35% in this period and cost per engagement decreased 3%. As per The Drum, for the last three months of 2020, the social-media platform’s overall revenue was up 28% YOY and operating income rose nearly 65% to $252 million, despite costs swelling over $1.04 billion.

2. IPG Reports Organic Net Revenue Decline

Interpublic Group reported an organic net revenue decline in Q4 of 5.4% year over year, to $2.28 billion, as reported by campaign India. For the full year 2020, IPG’s organic net revenue decreased 4.8%. Reduction in project spend played out internationally, where IPG’s organic revenues decreased 10.5% in Q4 and 8% for the year. In Asia, organic revenues were down 17.4% in Q4 year over year.

3. KPMG India Partners with Infomo

KPMG India has partnered with Infomo to develop digital advertising solutions that can generate direct revenues for telecom carriers and large publishers. As per campaign India, the unique commercial model aims to achieve better ROI, compared to the delivery of standard ads sourced from the existing programmatic ads. It will also expand the digital marketing reach to small and medium enterprises (SMEs) who can create their own content and reach out to targeted cohorts.

4. WPP Acquires DTI Digital

WPP has acquired Brazilian digital innovation and software engineering company, DTI Digital. According to B&T Australia, the acquisition follows the objectives outlined in WPP’s December 2020 Capital Markets Day, which highlighted expanding WPP’s presence in fast-growing areas of experience, commerce and technology. DTI specializes in developing back-office support systems such as data collection software to consumer-facing applications and platforms.