• Should I have a purpose beyond selling my “mundane” products?
• How do I define my brand purpose?
• How much do I invest behind brand purpose vs. product functionality?
• What is the ROI of brand love?
• Can purpose emanate from the products I sell?

This talk features Fernando Machado, Global CMO, Burger King.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.