• What kinds of storytelling work best on digital/mobile?
• How brands need to reinvent themselves for these media?

This discussion features Siddharth Banerjee, Director – Global Sales Org, Facebook India;
Amarjit Singh Batra, MD, Spotify India;
PG Aditiya, Executive Creative Director, Dentsu Webchutney,
and was moderated by Anant Rangaswami, Editor, Melt.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.