This session will tell you how we should be doing –

• How to explain creativity to clients?
• Why clients should care about creativity?
• Why poor people are better at creativity?
• Why the mind is our media?
• Why complicated is stupid and simple is smart?

This talk features Author & Creative Director, Dave Trott.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.