In this session, one brave CEO will put her kind on display and Mark Pollard will snatch strategy from it in front of a live audience. Raw, candid, and utterly practical, this one-hour session will reveal questions that lead places and critical thinking techniques that capture the answers to which they lead. Do quiet or loaded questions work better? How honest can a CEO be in public? Does strategy work best when it delves into the CEO? Can someone who’s taught thousands of strategists even do the job in front of other people? What’s the worst that could happen?

This talk features Mark Pollard, Strategy CEO, Mighty Jungle.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.