• Do consumers want personalised ads?
• Do mediums themselves actually matter?
• Are short-term results the most important?
• Does targeting solve the problem of waste?
• Does ad tech save money by cutting out the middlemen?
• Is long-term brand building less important?

This talk features Samuel Scott, Columnist, The Drum.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.