Looking at the binaries that exist in the industry today, and how to combat them, taking into account the current landscape.

Five years ago, Faris and Rosie formed the nomadic creative consultancy Genius Steals by dismantling assumptions about what an agency is. Since then, they have worked with companies across disciplines and geographies around the world, giving them unique insight into the trends and forces impacting consumers and brands.

You’ll hear provocations from them on creativity in the communications world and learn how they define a middle way forward — based on the way they believe agencies should behave in response to client needs, and what clients are willing to pay for. Their high energy presentation is sure to leave you feeling inspired, but you’ll also walk away with ideas you can implement immediately.

This discussion features Faris Yakob & Rosie Yakob, Co-Founders, Genius Steals.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.