The unorthodox thinking that makes Amul the leading FMCG in India.
This talk by RS Sodhi, MD, GCMMF, was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.
Marketing:
August 6, 2019
RS Sodhi on the secret sauce that fuels Amul.
The unorthodox thinking that makes Amul the leading FMCG in India.
This talk by RS Sodhi, MD, GCMMF, was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.