The user perspective and engagement with vernacular content. The need for going vernacular for digital marketers.

The vernacular digital media opportunity and the role of new-age platforms. Barriers for digital marketers in creating vernacular ads.

This discussion features Siddharth Banerjee, Director, Global Sales Org, Facebook India;
Umang Bedi, President, Daily Hunt;
Jaimit Doshi, EVP, Kotak Securities,
and was moderated by Ujjwal Chaudhry, Associate Director, Redseer Consulting.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.