• How to win in a hyper competitive market when you are on a budget?
• How to translate a brand positioning across all touch points?
• How to balance bread and butter with highly creative executions?
• How many category norms should i break (if any)?
• How to make your entire organisation embrace brand change?

This talk features Fernando Machado, Global CMO, Burger King.

This discussion was conducted at Zee MELT 2019, India’s biggest conference for disruptive marketing practices. Visit zeemelt.com and sign up for latest updates.