No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.


Zee Turns 25, Gets Future Proof

"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."


Book Review: The Indestructible Brand

Venke Sharma and Hushidar Kharas prepare brands to be crisis ready in the digital era.


Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.