Advertising:

“Good Design In Advertising Is About Clarity And Communication”

Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.

Marketing

No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.

Media

Zee Turns 25, Gets Future Proof

"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."

Advertising

Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.

Research

Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.