Ritwika Gupta takes you through this week's top marketing innovations.
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
There's more to the fake news debate
Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.