Advertising:

Creative Picks | Episode 25

From Stabilo, ICICI to Xiaomi, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!

Marketing

Are Beauty Pageants Just A Marketing Gimmick?   

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.

Media

12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!

Advertising

Martin Sorrell Leaves Behind Shoes Too Big To Fill

Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.

Research

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.