Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Marketing

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Media

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

Advertising

Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom

What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.

Research

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."