Marketing:Videos

Creative Picks | Episode 07

Ritwika Gupta takes you through this week's top marketing innovations.

Marketing

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Media

Ready To Melt: Podcast Episode 14

There's more to the fake news debate

Advertising

“I Rarely Look Inside Advertising For Inspiration” – Samuel Ball

Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...

Research

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.