Advertising:

Martin Sorrell Leaves Behind Shoes Too Big To Fill

Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.

Marketing

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Media

Ready To Melt: Podcast Episode 14

There's more to the fake news debate

Advertising

Ready To Melt | Episode 15

Why the advertising film campaign for PhonePe works. And why it doesn't.

Research

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.