September 13, 2017
September 13, 2017 Media:
Media:
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 13, 2017
September 13, 2017 Marketing:
Marketing:
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 13, 2017
September 13, 2017 Marketing:
Marketing:
How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.
September 12, 2017
September 12, 2017 Advertising:Videos
Advertising:Videos
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
September 12, 2017 Research:
Research:
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
September 12, 2017
September 12, 2017 Media:
Media:
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017
September 12, 2017 Marketing:
Marketing:
How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.
September 12, 2017
September 12, 2017 Marketing:
Marketing:
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017
September 12, 2017 Marketing:
Marketing:
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
September 12, 2017 Advertising:Videos
Advertising:Videos
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
