Ritwika Gupta

Articles by Ritwika Gupta

Advertising:Videos

Creative Picks | Episode 04

Anti-aging ice-cream, coloring pages and beauty trucks. Marketing activations that caught Ritwika Gupta's eye.

Advertising:

‘Advertising Needs To Do A Better Job Of Telling Stories’

A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?

Advertising:Videos

Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.

Advertising:

Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.

Advertising:

Noted Recent Campaigns: Jan/Feb 2018

Ritwika Gupta reviews the commercial messages that caught her eye in the months of January and February 2018.

Advertising:

High On Humour And Celebrities – Super Bowl 2018 Top 10 Ads

Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.

Advertising:

“Good Design In Advertising Is About Clarity And Communication”

Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.

Research:

Dainik Jagran Tops Indian Readership Survey 2017

Print media is thriving and daily newspapers have added 11 crore readers in the past three years to touch 40.7 crore in 2017.

Research:

Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.

Research:

The Power Of Celebrity Endorsements In The Digital Era

Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.