Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 10 Jan | GE Appoints Weber Shandwick as Communications Partner for South Asia & MORE

In other news, Havas Group India has appointed Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide India.

Advertising:

Creative Picks | 10 Jan | Netflix, Ford & Tinder India

This week, Ritwika Gupta reviews ad campaigns by Netflix, Ford & Tinder India.

News:

Melt Update | 7 Jan | Ad Veteran Gerson da Cunha Passes Away, PepsiCo India Appoints George Kovoor as SVP- Beverages & MORE

In other news, Spotify has rolled out clickable in-app podcast ads.

News:

Melt Update | 6 Jan | Publicis Groupe Acquires Tremend & MORE

In other news, Voot has appointed Shruti Tyagi as Senior Director – Marketing.

News:

Melt Update|5 Jan | Sebamed India Appoints Jaydeep Shah as VP & Chief Marketing Head & MORE

In other news, Zee Entertainment Enterprises has appointed Amrit Thomas as its chief data officer.

News:

Melt Update | 4 Jan | Sameer Pitalwalla Quits Epic Games & MORE

Meanwhile, Gaana has launched a new product feature 'AutoQueue' that will modify music preferences to suit a person's daily mood or occasion.

News:

Melt Update | 3 Jan | Disney Star Appoints George Cherian as Head, Corporate Communications & CSR and MORE

Meanwhile, Deccan Herald has roped in Rahul Kathuria as assistant general manager marketing.

News:

Creative Picks | 3 Jan | Whatsapp, Nike ACG, Britannia Good Day

This week, Ritwika Gupta reviews ads by Whatsapp, Nike ACG and Britannia Good Day.

News:

Melt Update | 31 Dec | Volkswagen India’s MD Gurpratap S. Boparai Quits & MORE

Meanwhile, Fabian Trevor Cowan, Country Head of Posterscope India, has quit after more than a decade with the dentsu-owned agency.