Ushnota Paul

Articles by Ushnota Paul

Advertising:

Creative Picks | Episode 03

Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb

Advertising:

Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible

Advertising:

Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue

Advertising:

ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign

The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers

Advertising:

Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity

It’s a celebration of different women and their choices

Advertising:

All Out’s New #StandByToughMoms Campaign Is Haywire And Regressive

The good intention behind the message that the brand was trying to portray seems to have backfired completely.

Research:

Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads

The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...

Advertising:

Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.

Advertising:

Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home

This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…

Advertising:

Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!

Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…