Ushnota Paul
Articles by Ushnota Paul
April 10, 2018 Advertising:
Advertising:
Creative Picks | Episode 03
Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb
April 10, 2018 Advertising:
Advertising:
Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny
Sometimes all you want is a TVC that talks straight about the product, in as less time as possible
April 10, 2018 Advertising:
Advertising:
Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective
The 1-minute ad not only addresses the purpose of the product but also an important issue
March 8, 2018 Advertising:
Advertising:
ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign
The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers
March 7, 2018 Advertising:
Advertising:
Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity
It’s a celebration of different women and their choices
March 5, 2018 Advertising:
Advertising:
All Out’s New #StandByToughMoms Campaign Is Haywire And Regressive
The good intention behind the message that the brand was trying to portray seems to have backfired completely.
February 11, 2018 Research:
Research:
Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads
The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...
January 19, 2018 Advertising:
Advertising:
Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today
The brand takes up the case of student suicides to send across a powerful message.
January 18, 2018 Advertising:
Advertising:
Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home
This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…
January 15, 2018 Advertising:
Advertising:
Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!
Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…