Christmas means cheer and spreading happiness amongst everyone, even better, if you spread it amongst the less fortunate who don’t have money or a family. Created by the creative agency Doner London, Tech firm Huawei’s 2017 ‘Santa Rebooted’ Christmas campaign for Europe aims to raise money for the charity Save The Children. The funny advertisement simultaneously also talks about how technology has helped Santa aka ‘good old St. Nick’ speed up his game.
We see a yoga loving, lean, clean eating, technologically savvy Santa who has ‘upgraded’ his sleigh. Technology makes Santa work smart, rather than just hard, explains the campaign. So, he has time to let his hair down and party. ‘Life’s good for Santa 2.0’, says the voiceover as the good ol’ Father Christmas literally let’s his hair down and poses for the camera with his elves.
The advertisement is running across the UK, Ireland, France, Spain, Portugal and Belgium and Huawei’s already donated £500,000 to Save the Children this Christmas. In the end, the advertisement encourages viewers to share the film to help raise awareness about the important cause of this children’s charity.
It’s a fun film that grabs your attention immediately because, hey, you see a lean, ponytailed handsome Santa Clause, unlike anything you’ve ever known your life. It also encourages you to donate for a good cause during the holiday season, automatically making it a feel-good watch.