Advertising

Articles in Advertising

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"

Marketing:

I’m 56, And Age Is On My Side

What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…

Advertising:

Zee Celebrates With The Competition

Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".

Advertising:Videos

Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.

Media:

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.

Advertising:

Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017

No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.

Research:

Nick Burfitt on “From TV To TV” at #ZeeMelt 2017

For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.

Advertising:

Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017

There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.

Advertising:Videos

Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017

Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.