Advertising

Articles in Advertising

Advertising:

Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible

Advertising:

Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue

Marketing:

The “Art” of Branding

Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.

Advertising:

Branding Nations – What does it take to develop brand identities for countries?

In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 10

Do "raindrops keep falling on your head"? Or, have you "been down so long?"

Advertising:

Ready To Melt with Anant Rangaswami: Podcast Episode 09

Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.

Advertising:

You Can’t Not Vote

In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 06

This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"