Advertising

Articles in Advertising

Research:

Cinema Advertising In The Age of Multiplexes

While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.

Marketing:

Digital Tricks & Tactics – Understanding Ad Fraud Detection

Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.