Articles in Analytics


The India Mobile Video Report at #ZeeMelt 2017

In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?


Danny Kershaw on Branded Content at #ZeeMelt 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.


Digital Tricks & Tactics – Understanding Ad Fraud Detection

Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.