Mobile

Articles in Mobile

Advertising:Videos

Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017

Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.

Media:

Neel Murty on Measurement & Apps at #ZeeMelt 2017

Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.

Marketing:

Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017

How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.

Research:

The India Mobile Video Report at #ZeeMelt 2017

In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?

Media:

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.

Marketing:

Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017

How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.

Marketing:

Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017

Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.

Marketing:

Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017

Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.

Research:

Mobile Video Market To Reach Rs 1200cr By 2021

Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.