Ogilvy and Mather

Articles in Ogilvy and Mather

Advertising:

Vodafone India: “#LookUp”

The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.

Advertising:

Amazon India: #DeliverTheLove

Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.

Advertising:

Tata Sky: “Acting Adda”

The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.

Advertising:

Hamam India: Breaking Stereotypes #GoSafeOutside

Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.

Research:

Point Of View: The Other Sides Of The Marketer

Question: Name five books that you recommend to marketers and CEOs. Answer: CEOs and CMOs come with rich experiences, which not only set them a class apart, but also hold them and their brands in good stead. However, in today’s world, unlearning is as important as learning. And therefore, it is key for them to be refreshed with the new realities and opportunities. I would, therefore, recommend these 5 books with each bringing a unique but key learning.