August 9, 2019
August 9, 2019 Research:
Research:
The relationship between customer experience and the brand.
August 9, 2019
August 9, 2019 Marketing:
Marketing:
Why “Strategy is your words”.
August 8, 2019
August 8, 2019 Research:
Research:
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
August 8, 2019 Advertising:
Advertising:
Dave Trott is all about creativity, and simplicity.
August 6, 2019
August 6, 2019 Marketing:
Marketing:
RS Sodhi on the secret sauce that fuels Amul.
July 8, 2019
July 8, 2019 Marketing:
Marketing:
Saffron's guide to Disruptive Branding.
July 4, 2019
July 4, 2019 Marketing:
Marketing:
Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
July 4, 2019
July 4, 2019 Advertising:
Advertising:
All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.
July 4, 2019
July 4, 2019 Marketing:
Marketing:
What is the agency of the future? And, how does the marketer prepare for the same? The answers from digital brand consultant Shubho Sengupta in a conversation with Anant Rangaswami (Editor, Melt).
July 4, 2019
July 4, 2019 Advertising:
Advertising:
Why should marketers study behavioural science? What's the future for the advertising industry? Rory Sutherland (Vice Chairman, Ogilvy UK) answers in a conversation with Anant Rangaswami.
