May 7, 2018
May 7, 2018 Research:
Research:
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!
April 30, 2018
April 30, 2018 Advertising:Videos
Advertising:Videos
From Swiggy’s effective 20 second spots to Ikea’s whacky ‘Ghost’ ad, these were the communication pieces that caught Ritwika Gupta’s interest this week.
April 30, 2018
April 30, 2018 Marketing:
Marketing:
Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.
April 26, 2018
April 26, 2018 Marketing:
Marketing:
Ritwika Gupta takes you through this week's top marketing innovations.
April 17, 2018
April 17, 2018 Advertising:
Advertising:
From Airtel’s new campaign 'Sab Kuch Try Karo, Fir Sahi Chuno' to Coca-Cola India's brand new ‘Share A Coke’ TVC - check out this week's top 3 communication pieces.
April 17, 2018
April 17, 2018 Marketing:
Marketing:
Anti-aging ice-cream, coloring pages and beauty trucks. Marketing activations that caught Ritwika Gupta's eye.
April 10, 2018
April 10, 2018 Advertising:
Advertising:
A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?
April 10, 2018
April 10, 2018 Advertising:Videos
Advertising:Videos
Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.
March 6, 2018
March 6, 2018 Advertising:
Advertising:
All Out’s new ad tells us more than what it shows.
February 11, 2018
February 11, 2018 Advertising:
Advertising:
Ritwika Gupta reviews the commercial messages that caught her eye in the months of January and February 2018.
